VK365 Sales Recruitment & Development™
Hiring the right salesperson is just the beginning. Developing their potential makes the difference.
Find the right sales talent. Develop the skills. Accelerate performance.
Finding and selecting the right salesperson is an important business decision. Yet a successful hire involves more than a strong CV, previous experience or a positive interview.
New salespeople need to understand the business, its products and services, its customers and the way sales are conducted.
VK365 Sales Recruitment & Development™ brings together sales recruitment, candidate assessment, tailored training and practical coaching to support businesses throughout the hiring and onboarding process.
Designed for both B2B Sales and Retail Sales in physical stores, the service adapts to the specific demands of each sales environment.
Our goal is not simply to help businesses hire the right salesperson, but to create the conditions for that person to develop into an effective member of the sales team.
Who Is It For?
- EAre looking to recruit B2B salespeople or retail sales professionals.
- EWant to strengthen their sales teams with people who match the actual requirements of the role.
- ENeed specialist support in assessing candidates' sales, communication and interpersonal skills.
- EAlready have a pool of applicants or CVs but need help reviewing, updating and assessing them.
- EWant to complement their internal HR and Sales Management capabilities with external sales expertise.
- ENeed a more structured approach to onboarding and developing new salespeople.
- EHave already selected or hired a salesperson and are looking for targeted training, mentoring or practical coaching.
How We Work
1. Understanding Your Needs & Defining the Role
We begin by understanding your business, sales model, target customers and the specific requirements of the position.
Working with business owners, management teams and, where applicable, HR professionals, Sales Managers or Store Managers, we define the ideal candidate profile, key responsibilities, required competencies and assessment criteria.
The objective is to establish a clear understanding of both the salesperson you need and the support required to help them succeed in the role.
2. Candidate Sourcing & Assessment
The process can begin in two different ways:
New Candidate Search
We organise the candidate search process, including job advertisements, CV screening and initial interviews, based on the agreed role profile.
Existing Candidate Pool
If your business has already collected applications or maintains a candidate database, we can review, update and assess existing applications, subject to applicable data protection requirements.
In both cases, our assessment goes beyond previous job titles and professional experience.
We consider communication skills, commercial awareness, customer engagement, needs identification, objection handling and development potential.
Depending on the position, we may use structured interviews and practical sales role-play exercises to assess candidates in situations relevant to the role.
We provide a reasoned shortlist of suitable candidates, where identified, and support the final selection process in cooperation with your management team.
The final hiring decision always remains with your business.
3. Tailored Sales Training & Preparation
Selecting the right candidate is the starting point. The next challenge is helping them develop the knowledge, skills and confidence required for their new role.
We design practical training tailored to your business, products or services, customers and sales environment.
For B2B Sales Professionals, training may include:
- Prospecting and approaching potential customers.
- Needs identification and consultative selling.
- Presenting solutions and communicating value propositions.
- Handling objections and negotiating effectively.
- Managing customer relationships, follow-ups and sales opportunities.
For Retail Sales Professionals, training may include:
- Customer Experience principles and service excellence.
- Welcoming customers and identifying their needs.
- Consultative product and service presentations.
- Cross-selling and upselling techniques.
- Handling objections, complaints and challenging customer situations.
Training combines practical examples, exercises and simulations based on real sales scenarios.
4. Mentoring & On-the-Job Coaching
The real test of a salesperson’s abilities comes through everyday customer interactions.
At the most comprehensive level of engagement, support continues beyond initial training through mentoring during the first month and practical coaching in the actual sales environment.
For B2B Sales Professionals
Field coaching includes accompanying the salesperson to three real B2B customer meetings, as agreed in the programme.
We observe how they prepare, approach customers, identify needs, present solutions and manage commercial discussions.
Each meeting is followed by individual feedback, highlighting strengths, development areas and practical actions for improvement.
For Retail Sales Professionals
On-the-job coaching takes place in the physical store, focusing on customer engagement, service quality, consultative selling and the overall customer experience.
The process is designed and delivered in cooperation with the Store Manager, Supervisor or relevant Team Leader, ensuring that coaching aligns with the store’s daily operations, performance objectives and team priorities.
Through workplace observation, practical feedback and targeted development actions, we help salespeople apply their training in everyday customer interactions, while respecting customer and employee privacy.
Depending on the business’s needs, Mystery Shopping may also be used as an optional assessment tool to evaluate service quality, communication, needs identification and the overall customer experience. The findings help identify opportunities for improvement and guide targeted development actions.
We look beyond what salespeople know. We focus on how they apply that knowledge in practice.
Three Levels of Support
Sales Selection™
Find the right candidate.
A structured approach to defining the role, sourcing or assessing available candidates, conducting interviews, evaluating sales competencies and supporting the final selection.
Sales Selection & Training™
From selection to effective preparation.
Combines Sales Selection™ with tailored sales training aligned with the role, your products or services and your business’s commercial objectives.
Sales Performance Launch™
From training to real-world performance.
Our most comprehensive programme combines selection, training, first-month mentoring and practical on-the-job coaching.
Coaching is delivered either through three real B2B customer meetings or in a physical retail environment, working alongside the relevant members of your management team.
The duration, scope and delivery approach are tailored to the requirements of the position and your business.
You can engage VK365 for the complete process or for selected stages, including situations where candidates have already been identified or a hiring decision has been made.
Why VK365?
Recruitment and sales development are often treated as two separate activities.
At VK365, we bring them together.
Drawing on our experience in sales management, business advisory, executive training and Customer Experience, we approach sales recruitment and development with a practical understanding of real commercial challenges.
We look beyond the CV to assess sales competencies, commercial awareness, development potential and suitability for your business.
We can manage the full process or work alongside your existing HR, Sales Management and Retail Operations teams, providing specialist support where it adds the most value.
And when our involvement continues after hiring, we help bridge the gap between training and day-to-day sales activity through individual coaching and constructive feedback.
Because a successful hire is not defined by the selection decision alone, but also by what happens next.
Strengthen Your Sales Team with the Right Support
Whether you are looking for your next B2B salesperson or want to strengthen your retail sales team, we can design an engagement that fits your business needs.
From candidate sourcing and assessment to tailored training and practical coaching, choose the level of support that works for your organisation.